AYA VMR
Meet the wine before you taste it.
Flavour is more than taste. It is the work of all our senses, carrying us through memory, imagination and time.
Maria Baleva, M.Arch.How the shape tells the story of the wineEvery decision of form, glaze and texture answers a specific note in the wine — grounded in crossmodal correspondence research.
The vessel, in detail
The wine, met with the senses awake
The vessel, the cooler, or the whole systemThe vessel stands on its own. The cooling system is a dedicated companion, available separately.
Designed to hold the wine at an ideal serving temperature throughout the ritual. The double-walled porcelain body holds cooling agents that regulate heat exchange and keep the temperature for up to two hours.
The base opens easily so the agents recharge in an ordinary refrigerator, ready for the next bottle. Developed as a dedicated companion to the vessel, it brings temperature control into the serving system while leaving the vessel itself unchanged.
Taste begins before the first sip
Taste begins before the glass, before the first sip — in what the eye sees and the hand feels. Calassi begins there, in the moment of anticipation.
Calassi is the moment before that first sip — porcelain vessels whose form, colour and texture engage the senses and awaken our anticipation of taste. Each vessel is built on research into crossmodal perception.
The name Calassi unites three ideas — kalos (beauty), kal (“earth” in Bulgarian) and calyx (the ancient wine vessel): beauty born from the earth.
Calassi began as part of Materia Mensa, a project exploring the relationship between ceramics, the chef and taste, and continues into wine through the partnership with AYA Estate. The historical bond between wine and its serving vessels inspired the project's question: can a vessel created for a particular wine shape the way we perceive its taste?
The answer draws on the research of Prof. Charles Spence on crossmodal perception, which shows that anticipation of taste is built before the first sip — through sight, touch, weight and texture. Ceramics becomes a natural language for that translation.